Krishnamurthy wants to chart a different path from Jeff Bezos’. Amazon is all about service: selection, price, and speed. Flipkart wants to play on value. “We pivoted the company over value versus service, which was a difficult proposition, but we did it,” he said, without commenting on Amazon, or any other competitors.
His conviction to do things comes from a book he read when he was young – Fountainhead by Ayn Rand. “I was influenced in my early days, and even now by that book. Do what you think is right. If you think about what that book is all about, its conviction,” he said.